Sector — Education

Education

The education sector is in full transformation with the adoption of educational technology, hybrid teaching that combines face-to-face and online, and the growing demand for personalization of learning. From neighborhood academies to universities and online training platforms, they all seek to attract more students, retain them better and offer a differentiated learning experience.

Key sector products

P07

Chatbot RAG (Retrieval-Augmented Generation)

Virtual assistant with generative AI connected to the customer's knowledge base. Respond accurately, scale 24/7 and integrate with CRM and helpdesk.

P12

Community Portal / Application

Digital engagement platform for communities, members or recurring customers. Content, events, loyalty and direct communication.

C01

Content Production with AI

Generation of texts, scripts, copies and adaptations using LLMs with configured brand voice. Human review + publication.

M06

SEO (Search Engine Optimization)

Technical, content and authority optimization for organic positioning on Google. Keyword strategy, link building and Core Web Vitals.

M08

GEO (Generative Engine Optimization)

Optimization for generative AI responses (Google SGE, Bing Copilot, Perplexity). Positioning as cited source.

O03

Intelligent Knowledge Base

Self-service portal with semantic search, dynamic FAQ and article suggestion. Reduce tier 1 tickets.

S13

Recommendation Engine Custom

Personalized recommendation engine for content, product or offer based on ML.

Sub-niches in Education

Academies, Courses and Languages

The success of an academy depends on two fundamental things: filling the classrooms with new enrollments constantly and ensuring that the students who are already there do not leave. The digitalization of recruitment and the automation of communications with students are key to achieving this.

3 company segments

Private Schools

Private schools are differentiated by their reputation, the quality of the relationship with families and the efficiency of administrative management. Good digital communication with parents and a secretariat that works quickly are key factors for satisfaction and loyalty.

2 company segments

Universities and EdTechs

Universities and online training platforms operate on a large scale and need tools that allow them to efficiently recruit students, activate them quickly once enrolled, and retain them until they complete their training. Attrition is the biggest enemy of the business model.

2 company segments

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